Pioneering Auto Care Chain Demonstrates
Business Model is Dominating with Strong Year-Over-Year Sales
Honest-1 Auto Care (Honest-1), a national full-service auto care company that is 100 percent ESA®
Certified Eco-Friendly, announced a 31 percent revenue increase from quarter
one of 2012 to quarter one of 2013. This continued growth comes on the heels of
the 33.4 percent system-wide sales increase Honest-1 experienced in 2012 over
2011, the best increase in the company’s history.
“Demonstrated through the
hard-work of every associate in our network, we are thrilled to see returns
this strong from a year-over-year perspective, especially because this is
generally an unprecedented type of increase in the automotive or franchising
world,” said Rissy Sutherland, COO of Honest-1 Auto Care. “From a strategic
growth standpoint, we are just getting started. We have made some strong
expansion strides in the past year and are focused on the next phase of our
company’s progress.”
Marked by two new region
developer deals signed in quarter one to further anchor the growing company in
the Midwest and East Coast, Honest-1 is slated for significant location
expansion this year.
Chip Baranowski, Vice President of Franchise Development
for Honest-1 Auto Care, cites the importance of
market diversification to the company’s future sales health.
“We have cornerstone
regions where we are very strong such as Arizona, Minnesota and the Pacific
Northwest,” Baranowski said. “But growing into Ohio, for example, we hope
demonstrates to customers our approach to auto service works because of the customer-centric values we have
in place – honesty, a comfortable experience, and a meaningful car care
education for customers. We can’t wait to roll up our sleeves and keep things
going.”
Honest-1 prides itself on
servicing the customer from all capacities. From an informational standpoint,
their technicians have a wide scope of knowledge to impart for general and more
advanced transmission-based service work on their website, tips that help preserve the long-term efficiency of
one’s vehicle. They provide all scopes of service work, from basic oil changes
to full transmission diagnostics and complete auto repair services, to ensure
the customer feels comfortable that every single repair job or recommendation
will help improve the vehicle and is actually necessary.
Aiming to fix the auto care customer experience, H-1 also took the
time to re-define how the entire experience should look and feel, from the
customer service members at the front desk to the waiting areas and top-quality
amenities available while customers wait. Plus,
Honest-1 utilizes technology to review repairs with their customers by showing
the customer their vehicle and service issues in a 3D interface to visually see
their vehicle needs, and not just hear it from their customer service manager. These,
in addition to their consistent and trusting social media voice, demonstrate
why Honest-1 “gets” their customer more than any other auto care company.
“We work hard to be not only a company servicing vehicles,
but one that is a partner to each customer,” said Sutherland. “That’s why we
encourage everyone to come into the shop to receive a FREE safety inspection.
We also encourage our customers to ‘like’ us on Facebook to learn
additional details about how we plan to work together to grow Honest-1 and our
communities to the next level.”
Honest-1 Auto Care plans to expand into additional markets around
the country including, Phoenix, Atlanta, Nashville, Indianapolis, Miami,
Orlando, Raleigh, Charlotte, Michigan, Minneapolis, Salt Lake City, Las Vegas,
Denver, and many others. For more information about Honest-1 franchising, visit
www.h1franchise.com.
