Friday, December 5, 2014

Honest-1 Auto Care on Entrepreneur

Honest-1 Auto Care on Entrepreneur 

Honest-1 Auto Care Franchisee Sherry Rector was recently featured on Entrepreneur. The article is a feature piece on Sherry Rector, Honest-1 Auto Care franchisee, for Kate Taylor’s Franchise Players column. Sherry talked about her experiences in franchising with Honest-1 and what it’s like to be a female entrepreneur in a typically male dominated industry. 

View the full article here

Monday, November 17, 2014

Honest-1 in the Minneapolis Star Tribune



Honest-1 in the Minneapolis Star Tribune

Honest-1’s Rick DuChene and Steve Ahrens were recently featured in the Minneapolis Star Tribune. The reporter began the story by noting that the snow started flying last week, and many drivers were knocking on the doors of Honest-1 before opening time to get new tires. The problem is the winter weather began hitting before most drivers expected. Rick and Steve did a great job discussing the importance of having the tires checked and rotated. Steve also mentioned that drivers should budget $100 a month for routine car maintenance.

View the full story here

Friday, November 14, 2014

Honest-1 Auto Care on WBNS-10TV

Honest-1 Auto Care on WBNS-10TV

Danni Diol of Honest-1 Auto Care was recently featured on WBNS-10TV. For the 3 minute segment, Danni was interviewed giving great tips to viewers about fall car care and what they should do to make sure their car is running in top shape over the season. 

View the full segment here

Tuesday, November 4, 2014

Honest-1 in La Mesa Courier

Honest-1 in La Mesa Courier

John Sterne of Honest-1 Auto Care was recently featured in the La Mesa Courier. The article announces the opening of John’s first Honest-1 in the greater San Diego community and discusses the services that the brand provides as well as John’s plans to partner with community organizations.

View the full article here

Thursday, October 9, 2014

Honest-1 in The Press and News

Honest-1 in The Press and News

Honest-1 Auto Care was recently featured in The Press and News. The article is a great story about Matt Sederstrom’s Maple Grove Honest-1 shop. In the story, Matt discusses the importance of becoming a part of the community and truly caring for his customers. Matt and his employees focus on being open and available for the customers. This involves being open in the evenings, on Saturdays and Sundays, and having loaner cars for customer use. Rissy Sutherland was also included in the story. She praised Matt and his staff for their outstanding customer-service model. 

View the full article here

Thursday, October 2, 2014

Franchisee Profile: Brad Neuman and Tim Fiedler

Franchisee Profile: Brad Neuman and Tim Fiedler

Armed with extensive experience in executive roles, Brad Neuman and Tim Fiedler are poised to successfully grow Honest-1 as regional developers for Chicagoland. Neuman, a Chicagoan since high school, came out of retirement to purchase the Chicago region territory for Honest-1. In addition to a managing broker’s real estate license, an MBA from the University of Chicago, and a CPA, Neuman has more than 40 years of experience in strategy, systems, finance and planning. Neuman served as Chief Financial Officer and Executive Vice President at Homart Development for ten years before selling the company, what was then the largest developer of regional malls. In 2012, Neuman worked with Avaya to improve their performance. Before Avaya, Neuman served on several philanthropic boards; led projects for the Civic Consulting Alliance serving the City of Chicago and started his own management consulting company.

Fiedler, also a native Chicagoan, has a similarly impressive resume and is also coming out of retirement for this venture. Fiedler’s expertise is in sales management and territory development, which is highlighted by the numerous awards and recognitions that he has received throughout his 35-plus years in the field. He started his career as a sales representative with UNISYS, before moving on to a number of managerial and senior executive positions at EMC Corporation, Cisco Systems and finally Avaya.

How did you learn about Honest-1 and why did you choose an opportunity with the brand? 

We were looking for a business to invest in and researched various potential acquisitions. We did some due diligence on a few opportunities, but nothing excited us in terms of quality and scale. Becoming Regional developers with Honest-1 appealed to us because it granted us the opportunity to help talented people achieve their dream of owning their own business. The opportunity to scale the system in Chicago to a significant size played an important role in the decision, as did our desire to own and operate a few locations of our own. Although Brad wasn’t initially enthused by the idea of going into the automotive repair industry, we were drawn to Honest-1’s customer service values and the eco-friendly aspect. The brand has the perfect combination of being a business with a high degree of ethics while also allowing us to grow our personal wealth. 

Why do you think Honest-1 will thrive in your territory? 

We own the territory to five counties, which is home to around 4 million people. Honest-1 is a very attractive concept within a very big market. 

What are your development plans? 

Within a year, we hope to have a few franchisees signed and at least one operating by February 2015. In the next two years we want three Honest-1 locations open. 

What publications would you like us to focus our efforts on?
 
Village trustee magazines; female entrepreneur magazines (we would be willing to take an ad out), and 
real estate developer magazines.

Friday, September 12, 2014

Honest-1 Prior Lake Services 5,000

Honest-1 Prior Lake Services 5,000

Tom Watson’s Honest-1 in Prior Lake has just celebrated a milestone: servicing 5,000 cars. As a result, they celebrated by giving the 5,000th customer (Lynn Watson) a gift certificate for a free oil change. This Honest-1 shop has worked its way to one of the top shops in the Honest-1 system for revenue and car counts. And they won’t celebrate their 1st anniversary until November. Way to go Honest-1 Prior Lake, keep up the excellent work!

Thursday, September 4, 2014

Honest-1 Auto Care on Fox Business



Honest-1 Auto Care on Fox Business

Rissy Sutherland of Honest-1 Auto Care was recently featured on FOX Business’ Varney & Company.  In the segment, Rissy talked about why younger generations don’t know basic care, and provided some insight on how Honest-1 Auto Care has set out to change this lack of car care knowledge by educating families in all Honest-1 communities. Rissy did a great job with this segment, as she was very genuine and engaged well with the host, and this made the segment more entertaining and informative. During the segment, there were brand photos and video displayed. Overall, this was a great brand segment that positioned Honest-1 Auto Care as an expert in car care.

You can view the full segment here

Monday, August 25, 2014

Honest-1 Auto Care in the Costa Mesa Daily Pilot

Honest-1 Auto Care in the Costa Mesa Daily Pilot

Honest-1 Auto Care was recently featured in a brief entitled “New Auto Repair Business” in The Daily Pilot on August, 22, 2014. The brief was written by Daily Pilot business reporter Brad Zint about Honest-1 opening in Costa Mesa

You can view the full brief here

Friday, August 22, 2014

Honest-1 Auto Care featured in 1851project.com

Honest-1 Auto Care featured in 1851project.com

Honest-1 Auto Care was recently featured in 1851project.com. The article features A.J. Velazquez, Honest-1 Regional Developer from South Florida. The article goes in depth about Velazquez's life and his travels through his life including his time serving for the Air Force.

You can view the full article here

Tuesday, August 19, 2014

Honest-1 Auto Care in Directbuywarranty.com

Honest-1 Auto Care in Directbuywarranty.com

Honest-1 Auto Care Franchisee, Dennis Eidson, is quoted in the article talking about how important it is to keep a car clean and warns that a car full of junk can be dangerous. “Numerous stacking of things along the dashboard or on seats can cause blind spots and accidents during quick braking,” he says. 

Click here to view the full article. 

Monday, August 11, 2014

Female-owned Honest-1 Auto Care to enter Illinois market

Female-owned Honest-1 Auto Care to enter Illinois market

Honest-1 Franchisee Karen Conway was recently featured on 1851 Magazine. The article talks about Karen's plans to enter the Illinois market, and doing so she will be the first to enter into the state. The article also briefly goes over her history with Honest-1 and her future plans with the brand.

You can read the full article here.

Thursday, July 24, 2014

Honest-1 Ask a Mechanic

Honest-1 "Ask a Mechanic"

Honest-1 Auto Care's Facebook is giving fans the opportunity to ask any questions they may have about their vehicle. The option allows fans to ask questions that they may be too embarrassed or haven't had a chance to ask to their local mechanic. Make sure to get your questions in, and an Honest-1 expert will get the proper answer to you! 

Make sure to visit our Facebook, and message us the questions! Our Facebook is located here. If you would like to ask the questions via Twitter, reach out to us! You can reach our Twitter here.

Wednesday, July 9, 2014

Honest-1 Auto Care Greensboro Owner Erik Rhyne on WFMY News Channel 2

Honest-1 Auto Care Greensboro Owner Erik Rhyne on WFMY News Channel 2

Honest-1 Auto Care Greensboro Owner Erik Rhyne was recently featured on WFMY News Channel 2. The segment discussed With families traveling more over the summer months, Erik went over different tips that can help protect your vehicle to ensure viewers are fully prepared for those summer trips.



You can also view the segment here

Thursday, June 19, 2014

Getting your car road trip ready

Getting your car road trip ready


2 KASA This Morning recently featured William Jones of Honest-1 Auto Care in Albuquerque. The segment starts out saying asking William what is the most vulnerable portion of the car during the heat, and William says it is the cooling system and explains that it should not be confused with the A/C, the cooling system keeps the engine cool. They go on to ask if something happens with the A/C what should viewers do, William explains that there isn’t much they can on their own and they should take it into a repair shop.  William goes on to explain that heat is the killer to pretty much anything on the car and heat means friction and friction can be bad for the tires, viewers should constantly check their tire pressure.  William continues on to show how to check the oil level in a car and cooling system. William says that you should always check a car when it is cool for safety reason. The segment ends with William providing information where Honest-1 is located in Albuquerque.



You can view the full segment here

Wednesday, June 4, 2014

Honest-1 Auto Care in the Las Vegas Sun/VegasINC

Honest-1 Auto Care in the Las Vegas Sun/VegasINC

Honest-1 Auto Care was recently featured in the Las Vegas Sun/VegasINC in an article titled, "Auto repair business turns over a new leaf." The article, which includes great photos, focused on how Rich Margo, Honest-1 Auto Care Franchisee and the Honest-1 team took over the Las Vegas shop and turned it around to be successful. The article included information about his background, why he chose Honest-1, and even included address information for the Las Vegas Honest-1 location.

Click here to view the full article. 

Thursday, May 29, 2014

Honest-1 on Entrepreneur

Honest-1 on Entrepreneur

Honest-1 was recently featured in an article in Entrepreneur titled, "Franchise Players: The Challenges of Finding Funding". Steve Grimes, Honest-1 Auto Care franchisee, learned all the skills he needed to be a successful franchisee in the military: leadership training, positive attitude and intense work ethic. However, when he returned to the U.S. after a year-long tour of duty in Afghanistan and opened an Honest-1 franchise, Grimes faced an unexpected challenge: finding funding. Here's how he found the perfect bank for his needs as an auto franchisee.

You can view the full article here

Thursday, May 15, 2014

Franchisee Spotlight: Brad McBride and Jim Greenslade

Franchisee Spotlight: Brad McBride and Jim Greenslade

Brad McBride, 51, recently resigned from his job to pursue an opportunity proposed by his father-in-
law, Jim Greenslade, 76. McBride will be combining his 35-plus years of experience in the automotive industry with Greenslade’s business-savvy to build a family business that they plan to pass on to future 
generations. 

McBride, who will be in charge of the daily operations, was born and raised in Orange County, Calif. and has been working in the auto industry since high school. During his schooling years, McBride worked at several gas stations and tire facilities performing various auto service tasks. He then went on to become a mechanic for 18 years, 15 of which he was a service manager at Good Year. In 1993, McBride was paralyzed for six months, which led to a hiatus from work and 1.5 years of college classes. Once ready to return to the workforce, McBride ran the service department of a Toyota dealership for six years before being offered a position in sales. Prior to joining Greenslade, McBride spent the past 7.5 years in sales at a Lexus dealership.

Greenslade also joins Honest-1 with experience as a mechanic, but of a different type of vehicle. The New York-raised businessman has always been interested in airplanes, and attended a trade high school for aeronautics. Upon graduation, he worked for the U.S. Air Force as an airplane mechanic for four years before spending a year with Delta Airlines. Greenslade was then hired as an airline mechanic for 

Garrett Aviation on Long Island, where he worked his way up to become the Executive Vice President of the corporation and, finally, owner. After his wife passed away several years ago, Greenslade sold the business and went into retirement. During his time off, Greenslade, a man who never rests, continued to consider business opportunities. With the hope of establishing a business that will provide financial security for his daughter’s family, he approached McBride with the idea of opening an auto-care facility together. 

Why did you choose an opportunity with Honest-1

We had been looking at Midas but were referred to Honest-1 by someone, and decided to look into it. After some research, we became interested in the eco-friendly service end of it, and that it catered to women. The more we learned, the more we liked. 

What is your end goal with Honest-1 Auto Care?

My son is studying automotives in college and works at a tire facility; he will come and work with us at Honest-1 once we open. My daughter is currently studying for her Master’s and has a degree in early childhood development; she will help me with the social media and computer-side of the business. I hope to have my kids take over the business one day. 

Thursday, May 1, 2014

Honest-1 Auto Care on KLAY-AM

Honest-1 Auto Care on KLAY-AM

Honest-1 Auto Care was recently featured on KLAY-AM with Ty Ray and Honest-1 Auto Care Owner, Mike Baker in Tacoma, Washington. 

Ty Ray opens the segment elaborating on the 50th anniversary of the Mustang and transitions into National Car Care Month. He introduces Mike Baker to offer tips about preparing your car from the winter season for the long spring trips ahead. Mike offers ways to check different fluids, tire pressure and how if certain problems are taken care of, how this could damage your car.   Ty Ray mentions that these tips from Honest-1 can save listeners thousands of dollars and applauds Honest-1 Auto Care for transitioning with the weather from coast to coast. Around 7 mins and 30 seconds Ty Ray asks Mike about Honest-1 Auto Care, Mike mentions how the Bakers brought Honest-1 to Washington state and there is an Honest-1 coming to the Vancouver area in the next few months. Mike then goes into detail how the cleanliness and inviting atmosphere is what inspired Debbie and Mike to go into business with Honest-1. He also mentions how wanted a place where they trusted their 3 daughters to go to.  The final tip Mike gave was to make sure any damaged belts in your car should be taken care of immediately.

Way to go Mike Baker and the rest of the Honest-1 Auto Care team!


Wednesday, April 9, 2014

Honest-1 Auto Care on WFMY News Channel 2

Honest-1 Auto Care on WFMY News Channel 2

Honest-1 Auto Care Greensboro Owner Erik Rhyne was recently featured in a segment on WFMY News Channel 2. Being that April is National Car Care month the segment beings with Eric giving simple preventative tips such as replacing your tires, what Honest-1 charges and the fluids you should change/maintain in your vehicle. The segment then transitions for a preparing your car for summer trips, Erik mentions what one should check such as, brakes or preforming a battery test. Erik also advised viewers to go to a shop that they trust and will not feel cheated after this the anchor made a the comment, “A note to self, go to Honest-1.”



Or you can view the segment here.

Thursday, April 3, 2014

Honest-1 in The Redding Record

Honest-1 in The Redding Record

Honest-1 was recently featured in The Redding Record. David Benda does a business column called Buzz on the Street. Honest-1 was coupled with other strong franchise brands such as Checkers, Buffalo Wild Wings and Dunkin Donuts.

The full article posted here: 

CHAIN REACTION

I’ve mentioned in this space that Buffalo Wild Wings and Dunkin’ Donuts are among the chains taking a look at Redding. 

Add Checkers and Honest-1 Auto Care to the list.
OK, with the exception of Buffalo Wild Wings, none of these companies has actually honed
in on a specific site in Redding. Buffalo Wild Wings has inquired about an undeveloped pad 
in the Target shopping center between Blimpie Subs and Evan’s Furniture. The spot is 
currently a parking lot.

The others want to expand their footprint in California, and Redding is in California. Of
course it doesn’t hurt that Redding loves chains, especially restaurants.
Checkers (www.checkers.com) is a burger chain based in Florida that is only in the Fresno, 
Los Angeles and San Diego markets in California. The company also operates drive-ins 
under the Rally’s name.

Honest-1 bills (www.honest-1.com) itself as an eco-friendly auto repair business. The 
company says it’s the only auto care company that is fully ESA (environmentally sustainable 
actions) certified. It has a location in Diamond Bar in Southern California.

Wednesday, March 26, 2014

Honest-1 in Sun Thisweek

Honest-1 in Sun Thisweek

Honest-1 Auto Care was recently featured in an article in Sun Thisweek on Wednesday, March 19th, 2014 about the Eagan Honest-1 Auto Care team winning the company’s Excellence Award. In the text of the article: "The Eagan Honest-1 Auto Care team recently was awarded the company’s Excellence Award for its service. The award was for the team’s contribution to improvements in customer service, operations, sales growth increase in 2013, 27.5 percent increase in car count, improved gross profit management and results, and top quality level of service. Team members, from left, are Robert Moehnke, Robert Whitehead, Miguel Mitchell, Collin Brown, Harold Pearson, Ben Bromen and Vince Lanz."

You can view the full article here.

Wednesday, March 19, 2014

Women in Business: Q&A with Rissy Sutherland, COO Honest-1 Auto Care

Women in Business: Q&A with Rissy Sutherland, COO Honest-1 Auto Care

Rissy Sutherland COO of Honest-1 Auto Care was recently featured in The Huffington Post. The article features Rissy’s experiences that have helped make her a leader, how her previous employment helped her succeed in her current role, her take on issues women face in the workplace, and mentors and female leaders that have helped shape her career.

You can view the full article here. 

Wednesday, March 12, 2014

Honest-1 in The Mecklenburg Times

Honest-1 Auto Care in The Mecklenburg Times

Honest-1 Auto Care was recently feature in The Mecklenburg Times on Friday, February 14th, 2014. The article features Honest-1 Auto Care Southern North Carolina Region Developer Eric Renninger and his plans for the area. 

The title of the article is “Auto repair shop scouting Charlotte: Arizona-based company plans to add up to 15 area stores once it finds locations and franchisees” and begins with information about how Eric was training at corporate headquarters for his job of developing the Charlotte area for Honest-1 and the road ahead of him finding potential franchisees. The article then goes into what makes Charlotte good for expansion and talks about the various ways in which Honest-1 builds out new locations, then gives some information about the brand. The article closes with some great info about how quickly a new location could be turned around, and the search for the right franchisee.

Thursday, March 6, 2014

Franchisee Profile: Troy Garris

Franchisee Profile: Troy Garris


Troy Garris, 43, will be returning to his home state of Iowa to open an Honest-1 in the metropolitan Des Moines area.  

Garris, a born and bred Iowan, joins Honest-1 with extensive management and business experience. He graduated from the University of Northern Iowa with a degree in management in 1992 and then a MBA and JD from the University of Iowa in 1996 and 1997 respectively.

After completing his studies, Garris relocated to the bustling city of Chicago to work in the finance department at CNA, an insurance company. He spent the past 15 years at the company, making his way up to a Director for Worldwide Operations. Garris determined it was a good time to become his own boss and open his own business.

Garris is currently looking at real estate in the Des Moines area, and is eager to return with his family to a community with a better quality of life.

How did you learn about Honest-1?
I connected with a franchise consultant while searching for business opportunities. I wasn’t initially looking at franchises in particular, but the concept appealed to me because of the proven business model and support.

Why did you choose an opportunity with Honest-1 Auto Care?
My family has a history in the automotive industry; they owned the first Ford dealership west of the Mississippi. I basically grew up there and loved hanging out in the shop. I also learned to work on my own cars. So when looking for franchises, Honest-1 came up and it was something I was interested in. Auto care is a strong market and it’s also a needed service.

The other reason is that Honest-1 is a pioneer in the industry at being extreme
ly customer-centric; teaching customers about what is being serviced and building trust. I also think it’s important that Honest-1 is focused on being as environmentally-friendly as possible. Customers are provided with options and ways to be “green”, which is something I’m an advocate for and firmly believe that most people are looking to reduce their impact on the environment.

Are you involved with any charities or community outreach programs?
I work with Annie’s Legacy, which is a women’s resource center in Chicago that supports victims of domestic violence. I provide operational support and help with technical issues such as their website and created an operational database to help them be able to focus on their mission.

Wednesday, February 26, 2014

Developer Profile- Eric Renninger

Developer Profile- Eric Renninger

Eric Renninger, 40, has more than 15 years of experience in government, commercial and environmental management. After spending four years in the Middle East on an international federal government assignment, as the director of operations for a large-scale government contractor based in Detroit, Renninger returned to the US in 2013 to implement a business plan he had been developing for two years.
  
Renninger grew up in rural Pennsylvania and joined the U.S. Air Force immediately out of high school, serving internationally and domestically from 1992-1996 before graduating from Penn State with a BS in 2000. He then relocated to Raleigh to work in the environmental engineering industry, working his way up the ranks until he was presented with the life-changing opportunity to relocate to the Middle East.

During his time abroad, Renninger had bounced business ideas back and forth with a good friend, who was also the director of entrepreneurship at a local community college. When Renninger eventually returned to the US in July 2013, his friend had met someone who worked with Honest-1, and noticed how similar Renninger’s business proposal mimicked Honest-1’s.  
 
“The model they had developed was so close to what I had been thinking about for two years; there was no reason to reinvent the wheel,” Renninger said. Within a few months, Renninger attended Discovery Day, hired a lawyer for legal advice, vetted Honest-1’s performance and signed with the brand in December 2013.

Why did you choose to sign on as a regional developer?
As a former director of operations, I am used to working with thousands of people, and I enjoy teaching and helping people become better managers and operate to their maximum potential. I succeeded previously in this type of role, so I thought it would be a good fit.

What type of people are you hoping to recruit?
Ideally, we’re looking for owners who are looking for an executive position and didn’t necessarily grow up with tools in their hands. I’m looking for a business man or woman who wants the opportunity to be their own boss and understands operations and people management.  Ideally, I’d like to have five individuals who want to develop five stores in each of the various markets. That way, we’re not re-teaching from the ground up and we can more easily move from one store to multiple stores. This strategy also allows us to devote our focus on the operational success of the store.

I also hope to tap into the military connections that I have made. The region is home to Fort Bragg, which is one of the largest military bases in the world. We want to become involved in the transition assistance program, and recruit some high level military officers who want to stay in the area in a new career.

Are you involved in charities or community outreach programs?
I’m involved with Wounded Warriors project through my affiliation with the local Trout Unlimited group.

What publications would you like us to focus on?
The Penn Stater, Alumni Magazine and trade magazines.

What do you enjoy doing in your free time?
I’ve always had an interest in automobiles since a young age. I have a small collection of vintage cars that I like to drive in my spare time. 

Thursday, February 20, 2014

Honest-1 on FOX & Friends

Honest-1 on FOX & Friends

Honest-1 was included in an “On The Job Hunt” segment during this morning’s FOX & Friends that also included Amazon, ZocDoc, GYMGUYZ, and Microsoft. Cheryl Casone from The Casone Exchange mentions that Honest-1 is looking to hire 50 jobs and the average salary is between 40 and 75K.

Honest-1 Auto Care


You can view the full segment here.

Wednesday, February 12, 2014

Honest-1 Auto Care on CBS 5 Charleston

Honest-1 Auto Care on CBS 5 Charleston


The segment featured Sherry Rector, Honest-1 Auto Care Owner, talking about how viewers can drive safely on icy roads. CBS 5 Charleston on Wednesday, February 11th, 2014. In the segment Sherry talks about how to handle black ice while you’re driving on the roads. Sherry talks about tips the drivers can use if they run into problems out on the roads. The tips she offers include letting the car drive you by taking your foot off the gas and to not slam on your breaks. Furthermore, she talks about how you should steer into the direction that your car is headed and let your car take the lead if you run into black ice.



You can view the link here.

Tuesday, February 4, 2014

Rissy Sutherland COO of Honest-1 Auto Care is on Front Cover of Ratchet+Wrench



STARTING FROM SCRATCH: Rissy Sutherland helped build Honest-1 Auto Care into a repair business that she feels meets the demands and desires of modern customer demographics. Photo by Christopher Shane


Rissy Sutherland describes how she helped Honest-1 Auto Care become America’s fastest-growing MSO—while keeping its focus on the customer. Rissy Sutherland helped build Honest-1 Auto Care into a repair business that she feels meets the demands and desires of modern customer demographics.

Read the full digital article here.