Honest-1 featured in Tire Business

Honest-1 Auto Care was featured yesterday in Tire Business discussing the growth of its franchisee base by 50 percent in 2013. Getting prepared for nearly 13 openings before year end, Honest-1 has proven itself to be a critical player in the after-market automotive care industry. Providing a much needed service, sales are up in the first two quarters nearly 35 percent! The franchise system is providing a clean environment, family-friendly services and honest mechanics and technicians to help educate customers on their cars needs.

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PUBLISHED ON AUGUST 5, 2013

Honest-1expects "deluge'

William Schertz

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SCOTTSDALE, Ariz.—Honest-1 Auto Care L.L.C. will grow its franchisee base by 50 percent in 2013.

That tally takes into account locations that the franchisor opened earlier this year in Tacoma, Wash., and Portland, Ore., along with another 13 expected to open before year-end.

It's been four years since Honest-1 completed the rebranding of its now eco-friendly-focused business model, and Chip Baranowski, Honest-1's vice president of franchise development, said he couldn't be more pleased with the program's rate of expansion.

“We opened eight stores last year, and we've had two open this year and now we have a whole tsunami hitting here soon,” said Mr. Baranowski, who co-owns the program along with Jack Keilt and Rissy Sutherland. “We're finishing up financing and construction, and we're going to see a deluge in openings the rest of this year. It's pretty exciting.”

Scheduled to open this year are outlets in Atlanta; Columbus, Ohio; Dallas; Houston; Philadelphia; Portland, Ore.; Minneapolis (three stores); San Antonio; San Diego; and northern Virginia (two stores). The new openings would boost the Scottsdale-based franchisor's store count to 45. 

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