Honest-1 was recently featured in the Phoenix Business Journal in an article titled, "Honest-1 Auto Care sees big results with an emphasis on cleaner image".The article, which includes two great photos, focused on how the Honest-1 team reconstructed the brand model to be more customer service focused, and how that new approach has yielded positive results for the growing franchise. The article included information about the sales success and growth the brand has enjoyed, and even points out the big differentiators the brand has created under the new customer-centric model that has drawn in more customers.
Click HERE for the full article or begin reading below:
Honest-1 Auto Care sees big results with an emphasis on cleaner image
By: Tim Gallen
Taking your car to the mechanic often is not a pleasant experience. But Honest-1 Auto Care has spent the past few years rearranging that expectation. And its efforts are paying off.
The Scottsdale-based chain of automotive repair shops has seen year-over-year sales growth in excess of 30 percent over the past two years. Sales jumped 33 percent from 2011 to 2012, and so far this year, the company’s posting 36.5 percent sales growth over the previous year.
Automotive repair is a $52 billion industry, according to research firm IbisWorld.
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