Honest-1 Auto Care Featured in INBusiness Magazine

Honest-1 was recently featured in INBusiness Magazine of Phoenix in an article titled, "Slowing Down Pays Off in Franchise Expanshion". The article discusses the growth that Honest-1 Auto Care has experienced in the last year, increasing system-wide sales by 36% from 2011 to 2012. Owner Rissy Sutherland talked about what sets Honest-1 apart from industry competitors with its Eco-Friendly approach and customer-centric view, after conducting extensive research to find what was missing for consumers in their automotive experience. The article also includes talk of expansion plans for the Phoenix-area as well as growth plans for the entire company in 2013. Click HERE for the full article or begin reading below: Slowing Down Pays Off in Franchise Expansion by RaeAnne Marsh The first thing Rissy Sutherland and Jack Keilt did when they bought into the Honest-1 Auto Care franchise in 2008 was have the company take a year-and-a-half hiatus from expanding its franchise network. Drawing on their experience as owners of individual franchises, Sutherland says, “We looked at what was important to us as franchisees, from our franchisors … and chose to take everything from the ground up: logos, concept, training, sales processes and the franchising program.” Since implementing the changes, the Scottsdale-based franchise has come back strong. Same-store sales growth from 2011 to 2012 averaged 36 percent, and it has 15 stores in the queue to add to its nationwide network that ended 2012 at 28 stores.