Honest-1 Auto Care

Thursday, May 29, 2014

Honest-1 on Entrepreneur

Honest-1 was recently featured in an article in Entrepreneur titled, "Franchise Players: The Challenges of Finding Funding". Steve Grimes, Honest-1 Auto Care franchisee, learned all the skills he needed to be a successful franchisee in the military: leadership training, positive attitude and intense work ethic. However, when he returned to the U.S. after a year-long tour of duty in Afghanistan and opened an Honest-1 franchise, Grimes faced an unexpected challenge: finding funding. Here's how he found the perfect bank for his needs as an auto franchisee.

You can view the full article here.

Thursday, May 15, 2014

Franchisee Spotlight: Brad McBride and Jim Greenslade

Brad McBride, 51, recently resigned from his job to pursue an opportunity proposed by his father-in-

law, Jim Greenslade, 76. McBride will be combining his 35-plus years of experience in the automotive industry with Greenslade’s business-savvy to build a family business that they plan to pass on to future

generations.

McBride, who will be in charge of the daily operations, was born and raised in Orange County, Calif. and has been working in the auto industry since high school. During his schooling years, McBride worked at several gas stations and tire facilities performing various auto service tasks. He then went on to become a mechanic for 18 years, 15 of which he was a service manager at Good Year. In 1993, McBride was paralyzed for six months, which led to a hiatus from work and 1.5 years of college classes. Once ready to return to the workforce, McBride ran the service department of a Toyota dealership for six years before being offered a position in sales. Prior to joining Greenslade, McBride spent the past 7.5 years in sales at a Lexus dealership.

Greenslade also joins Honest-1 with experience as a mechanic, but of a different type of vehicle. The New York-raised businessman has always been interested in airplanes, and attended a trade high school for aeronautics. Upon graduation, he worked for the U.S. Air Force as an airplane mechanic for four years before spending a year with Delta Airlines. Greenslade was then hired as an airline mechanic for

Garrett Aviation on Long Island, where he worked his way up to become the Executive Vice President of the corporation and, finally, owner. After his wife passed away several years ago, Greenslade sold the business and went into retirement. During his time off, Greenslade, a man who never rests, continued to consider business opportunities. With the hope of establishing a business that will provide financial security for his daughter’s family, he approached McBride with the idea of opening an auto-care facility together.

Why did you choose an opportunity with Honest-1?

We had been looking at Midas but were referred to Honest-1 by someone, and decided to look into it. After some research, we became interested in the eco-friendly service end of it, and that it catered to women. The more we learned, the more we liked.

What is your end goal with Honest-1 Auto Care?

My son is studying automotives in college and works at a tire facility; he will come and work with us at Honest-1 once we open. My daughter is currently studying for her Master’s and has a degree in early childhood development; she will help me with the social media and computer-side of the business. I hope to have my kids take over the business one day.

Thursday, May 1, 2014

Honest-1 Auto Care on KLAY-AM

Honest-1 Auto Care was recently featured on KLAY-AM with Ty Ray and Honest-1 Auto Care Owner, Mike Baker in Tacoma, Washington.

Ty Ray opens the segment elaborating on the 50^th anniversary of the Mustang and transitions into National Car Care Month. He introduces Mike Baker to offer tips about preparing your car from the winter season for the long spring trips ahead. Mike offers ways to check different fluids, tire pressure and how if certain problems are taken care of, how this could damage your car. Ty Ray mentions that these tips from Honest-1 can save listeners thousands of dollars and applauds Honest-1 Auto Care for transitioning with the weather from coast to coast. Around 7 mins and 30 seconds Ty Ray asks Mike about Honest-1 Auto Care, Mike mentions how the Bakers brought Honest-1 to Washington state and there is an Honest-1 coming to the Vancouver area in the next few months. Mike then goes into detail how the cleanliness and inviting atmosphere is what inspired Debbie and Mike to go into business with Honest-1. He also mentions how wanted a place where they trusted their 3 daughters to go to. The final tip Mike gave was to make sure any damaged belts in your car should be taken care of immediately.

Way to go Mike Baker and the rest of the Honest-1 Auto Care team!

Wednesday, April 9, 2014

Honest-1 Auto Care on WFMY News Channel 2

Honest-1 Auto Care Greensboro Owner Erik Rhyne was recently featured in a segment on WFMY News Channel 2. Being that April is National Car Care month the segment beings with Eric giving simple preventative tips such as replacing your tires, what Honest-1 charges and the fluids you should change/maintain in your vehicle. The segment then transitions for a preparing your car for summer trips, Erik mentions what one should check such as, brakes or preforming a battery test. Erik also advised viewers to go to a shop that they trust and will not feel cheated after this the anchor made a the comment, “A note to self, go to Honest-1.”

Or you can view the segment here.

Thursday, April 3, 2014

Honest-1 in The Redding Record

Honest-1 was recently featured in The Redding Record. David Benda does a business column called Buzz on the Street. Honest-1 was coupled with other strong franchise brands such as Checkers, Buffalo Wild Wings and Dunkin Donuts.

The full article posted here:

CHAIN REACTION

I’ve mentioned in this space that Buffalo Wild Wings and Dunkin’ Donuts are among the chains taking a look at Redding.

Add Checkers and Honest-1 Auto Care to the list.

OK, with the exception of Buffalo Wild Wings, none of these companies has actually honed

in on a specific site in Redding. Buffalo Wild Wings has inquired about an undeveloped pad

in the Target shopping center between Blimpie Subs and Evan’s Furniture. The spot is

currently a parking lot.

The others want to expand their footprint in California, and Redding is in California. Of

course it doesn’t hurt that Redding loves chains, especially restaurants.

Checkers (www.checkers.com) is a burger chain based in Florida that is only in the Fresno,

Los Angeles and San Diego markets in California. The company also operates drive-ins

under the Rally’s name.

Honest-1 bills (www.honest-1.com) itself as an eco-friendly auto repair business. The

company says it’s the only auto care company that is fully ESA (environmentally sustainable

actions) certified. It has a location in Diamond Bar in Southern California.

Wednesday, March 26, 2014

Honest-1 in Sun Thisweek

Honest-1 Auto Care was recently featured in an article in Sun Thisweek on Wednesday, March 19^th, 2014 about the Eagan Honest-1 Auto Care team winning the company’s Excellence Award. In the text of the article: "The Eagan Honest-1 Auto Care team recently was awarded the company’s Excellence Award for its service. The award was for the team’s contribution to improvements in customer service, operations, sales growth increase in 2013, 27.5 percent increase in car count, improved gross profit management and results, and top quality level of service. Team members, from left, are Robert Moehnke, Robert Whitehead, Miguel Mitchell, Collin Brown, Harold Pearson, Ben Bromen and Vince Lanz."

You can view the full article here.

Wednesday, March 19, 2014

Women in Business: Q&A with Rissy Sutherland, COO Honest-1 Auto Care

Rissy Sutherland COO of Honest-1 Auto Care was recently featured in The Huffington Post. The article features Rissy’s experiences that have helped make her a leader, how her previous employment helped her succeed in her current role, her take on issues women face in the workplace, and mentors and female leaders that have helped shape her career.

You can view the full article here.