Thursday, February 19, 2015

Honest-1 in The Leaf-Chronicle

According to a recent report from the Department of Labor, there is a shortage of auto technicians because most of the current crop of baby boomers are retiring. The challenge is getting the younger generation and Millennials interested because auto care has a “grease monkey” stigma.

In an article in The Leaf-ChronicleKristi and Tucker Seiber, as well as Rissy Sutherland, counteracted this claim, making sure viewers knew that the blue-collar image is gone and today being a mechanic is a "technical career path and applies engineering principles." Kristi and Tucker are actively recruiting mechanics, and are working with local vocational-technical education institutions to attract the best and the brightest. Tucker also talked more about the brand, what it will offer, and about the new Honest-1 opening in Clarkesville.

View the full story here